Jorja McKeddie

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This isn't just about high-volume terms; it's about finding pertinent terms with getting intent. On-Page Optimisation: This involves customizing elements directly in your website. These hyperlinks act as "votes of confidence" to your site, signaling authority to search motors. Local SEO (for brick-and-mortar businesses): If you have a physical location, they'll improve your Google The Business profile, local citations, and geo-targeted keywords to bring in customers in the area.

Content Strategy & Creation: SEARCH ENGINE OPTIMIZATION isn't just about existing content; it's about creating fresh valuable content.